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Crisis at McLaren makes finding sponsors difficult

2018 wants the new McLaren CEO Zak Brown to introduce a major sponsor. We will focus on big companies, big brands, like-minded companies, and we will definitely have great conversations, but at an early stage,”Brown said in January to”Sky Sports F1″.

There was however not yet to see, That McLaren could again threaten an absolute disaster season.

“It doesn’t make it any easier”, Brown is aware. He explains, “Results on the track are very important, but this is not the only thing you sell in a partnership.” 45-year-old clarifies: “We have a great automotive department and a great technology business. We have a world champion in the car and one of the best Rookies.”

Desolate test runs, a misshapen start -“It doesn’t make it any easier”

“All this is sold in a long-term partnership,”Brown explains. With regard to the desolate t es t runs and the screwed-up season air raid in Melbourne, he adds: “Of course, this does not make it any easier, and I would prefer it if we won races. But it doesn’t take us out of the game.”With a laugh he adds:”Maybe I’ll use it as an excuse if I don’t find one by 2018!”

By the end of 2013 Vodafone was involved as a title sponsor at McLaren, but after this partnership ended, the cars from Woking looked mostly bald. Brown’s predecessor Ron Dennis also failed, despite several announcements, to bring a new main sponsor ashore. It remains to be seen whether Brown can now fulfil his promise…